Use “Star Gazer” to find new ideas

We’re a celebrity-obsessed culture; star gazing is a habit. It is also the starting point of a creativity tool that invites you to connect random things – in this case, famous people, books, movies, trends, etc. – with your challenge in order to trigger ideas.

With the internet, television, magazines and other media, there is unlimited supply of “stars” at our fingertips so this is a fast and fun tool that keeps you focused on ideas rather than celebrity. See another post, Find inspiration in “star” innovations, for examples of how Star Gazer can be applied.

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To download the pdf, click here: Star Gazer Exercise.pdf

Warning: You can use Star Gazer casually but if you want ” breakthrough ideas,” you need to “define your challenge” FIRST or risk wandering off topic and wasting time. It’s the first step of B.I.5, Breakthrough Ideas in 5 Steps (download the B.I.5 Cheatsheet).

This is a preview of the pdf:

Please respect copyright: all material belongs to Creative Expeditions Inc. Feel free to use the exercise within your team but please secure the permission of Inge Christensen before replicating material obtained from this website for any reason!