Sell your ideas with “SUCCES” (not a typo!)

Great ideas have been lost because their creators could not concisely communicate the benefits to the people with the power to approve implementation. Made to Stick (Why Some Ideas Survive and Others Die), by authors Chip and Dan Heath, is about how to sell your ideas. The main tip is an acronym –...

Learn the Art of the Start

The Art of the Start by Guy Kawasaki is a must-have for anyone thinking of starting a business. The subtitle: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, says it all. I liked his tips on how to position your offering. Even if you’re launching a service within a larger...