Willow Stream Orientation | FAIRMONT SPA DIVISION

How do you make it practical to bring the company leader’s passion for the brand to every new employee? Solution: Capture her stories in a unique orientation experience to be delivered by the Director of each spa – a passing of the brand baton.

The Four Commitments | FAIRMONT SPA DIVISION

How do you make brand messages meaningful and useful to ALL employees, from Directors to part-time staff? Solution: Create simple guidelines – The Four Commitments – that are easily conveyed in daily conversation or through “body diagrams.”

Operational training | FAIRMONT SPA DIVISION

How do you train new employees on operation procedure while simultaneously inviting them to live the brand? Solution: Build the explanation for every operating procedure from established brand messages e.g. The Four Commitments.

New corporate brand | ALLSTATE INSURANCE

How do you translate a new corporate brand positioning into specific tangible actions within all departments? Solution: Rather than telling employees what the new brand means, ask them what behaviours and actions they think would express it day-to-day. Then work with them to install the most important ones.

The Fairmont Learning Organization | FAIRMONT HOTELS

How do you inspire people at all levels in the company to invest in learning? Solution: Build

a culture of continuous learning that benefits all Constituents (brand, guests, owners and employees). Uphold three strategies: inspire excitement in employees from their first day, nurture lifelong learning, and customize to Constituents’ needs.

myfairmont Orientation | FAIRMONT HOTELS

How do you convey a new corporate culture to employees after a huge merger? Solution: Re-invent the Orientation program to reflect the new culture and them maximize it as a conduit to all (not just new) employees.

myleadership: The Fairmont Fundamentals | FAIRMONT HOTELS

How do you maintain a consistent definition of good leadership throughout a global hotel company? Solution: Define seven core competencies that create success in the hotel business and launch a company-wide leadership program to support them.

Driving Innovation program | FAIRMONT HOTELS

How do you teach innovation skills to managers and supervisors across a global hotel company? Solution: Make Driving Innovation a core competency in the company-wide leadership program; offer leaders a simple 8-step innovation process that is based on the Creative Expeditions program and adapted to their business.

BayerStorm Basics | BAYER

How do you encourage a team to take ownership of the creative thinking process they’ve just learned? Solution: Allow them to invent their own name and language for the Creative Expeditions program e.g. “BayerStorm… Get ready to rumble.” (“Thunderstruck” by AC-DC becomes the call to brainstorm!)

BrainWave | TRIMARK INVESTMENTS

The same challenge/solution as Bayer. The result is a surfing theme: “BrainWave…Go with the Flow.”

(The theme song from Hawaii Five-O becomes the call to brainstorm!)

Leaders as Innovation Champions | FIDELITY INVESTMENTS

How do you ensure leaders nurture ideas coming from their team? Solution: After training teams on a 4-step innovation protocol, provide the leaders with the next steps: Implement, Improve and Inspire.